2023 sees the festival celebrate it’s 25th anniversary so you won’t be surprised to hear there’s a great variety of events and activities taking place across the month, including some new additions to make the August Bank Holiday weekend bigger and better than ever before!

All the information on the festival can be found on their website and they’ve also handily put together a programme of the month for your enjoyment.

In addition, if you’re keen to understand the significance of the plum to Pershore’s history and heritage, the Plum Guide is a very interesting read.

As the festival says, ‘think Pershore, think Purple, think Plums!’.