This year’s Droitwich in Bloom Trail introduces 5 new floral displays to town. The creative displays include a beach-themed installation, a blooming blossom arch, tropical wall, and a bright, bold archway, as well as flower garlands which are suspended above the High Street.

The trail will run from 11 June to 1 September 2024.

Children can collect different art rubbings along the way using our free activity booklet which can be found at Droitwich Heritage Centre, Nelly’s Yard café or Ace Essentials. Once you have collected all of the rubbings, pop back to one of these locations to receive a sticker and packet of seeds.

Strike a pose with the installations and share your photos on Facebook and Instagram by tagging @ValeandSpa and #DroitwichInBloom.

There is even more to enjoy! Throughout August, children can take part in free floral-themed arts and crafts workshops. A schedule of the workshops can be found via the button below.

Why we created Droitwich in Bloom

Wychavon District Council is committed to supporting our town centres. By creating Droitwich in Bloom together with local florist Flowers of Elegance, we are hoping to increase footfall and encourage spend in independent businesses.

Droitwich is Bloom is a celebration of spring and an opportunity to come together with friends and family and take a few snaps along the way. We were overwhelmed with the success of last year’s trail and hope 2024’s will continue to bring positivity in the community.

We want as many people as possible to enjoy the Droitwich in Bloom Trail and to make it bigger and better than before, but to do that, we need your help. Here are some ways you can help…

Our Supporters

Thank you to everyone who has supported Droitwich in Bloom: Flowers of Elegance, Droitwich Spa Town Council and St Andrews Square.