Since its launch in 2011, Ariel Bruce has been the lead Social Work and Research Consultant on ITVs Long Lost Family with Davina McCall and Nicky Chapman. Alongside this work she has also had the same role on ITVs innovative Born Without Trace, in which Ariel and her team trace the families of foundlings using DNA. In addition to working on TV, Ariel also works with many private clients, carrying out searches for missing family members.

Described as the Agatha Christie of the adoption world by The Daily Telegraph, Ariel Bruce is a Post-Adoption Social Worker with over 30 years experience tracing missing family members throughout the world. She and her team work with those whose lives have been affected by adoption or who have significant family members they wish to find.